Domain-relevance of influence: characterizing variations in online influence across multiple domains on social media

Journal of Big Data

Table 2 Multiple regression to predict influence (in-degree rank) based on cross-domain capability across domains

	Society		International		Sports		Technology		Entertainment		Finance		Military		All
	Coef.	SE	Coef.	SE	Coef.	SE	Coef.	SE	Coef.	SE	Coef.	SE	Coef	SE	Coef	SE
Intercept	1.67***	0.15	1.30***	0.11	1.86***	0.16	1.66***	0.17	1.71***	0.15	1.43***	0.12	1.69***	0.11	2.37***	0.04
Cross-domain capability	− 0.14***	0.02	− 0.12***	0.02	0.02	0.02	− 0.05*	0.02	− 0.13***	0.02	− 0.12***	0.02	− 0.09***	0.02	− 0.21***	0.01
lg(Activity)	− 0.03	0.05	− 0.05	0.05	− 0.22***	0.05	− 0.10*	0.05	− 0.15**	0.05	− 0.12**	0.04	− 0.30***	0.04	− 0.09***	0.02
lg(Followers)	− 0.08	0.04	0.00	0.03	− 0.16**	0.05	− 0.09*	0.04	− 0.04	0.04	− 0.01	0.04	− 0.05	0.03	− 0.15***	0.01
Ordinary (dummy)	0.30***	0.07	0.31***	0.05	0.48***	0.06	0.31**	0.09	0.23**	0.09	0.34***	0.06	0.39***	0.05	0.41***	0.02
Celebrity (dummy)	0.28***	0.06	0.31***	0.05	0.47***	0.08	0.25**	0.07	0.22**	0.08	0.37***	0.05	0.34***	0.05	0.36***	0.02
Government (dummy)	0.42***	0.12	0.11	0.10	0.00	0.00	0.52*	0.24	0.89**	0.30	0.20*	0.09	0.27**	0.08	-0.61***	0.05
Enterprise (dummy)	0.34*	0.14	0.38***	0.11	0.37***	0.08	0.11	0.08	0.09	0.14	0.25**	0.08	0.39***	0.09	0.48***	0.03
Media (dummy)	0.33***	0.08	0.21**	0.07	0.54***	0.09	0.47***	0.10	0.27**	0.10	0.26***	0.07	0.30***	0.07	0.51***	0.03
Male (dummy)	0.85***	0.08	0.70***	0.06	0.91***	0.09	0.87***	0.09	0.84***	0.08	0.68***	0.07	0.90***	0.06	1.25***	0.02
Female (dummy)	0.82***	0.08	0.60***	0.06	0.94***	0.09	0.79***	0.09	0.87***	0.08	0.74***	0.07	0.80***	0.06	1.12***	0.03
Observations	199		194		164		196		194		192		192		930
R²	0.36		0.30		0.22		0.12		0.30		0.34		0.44		0.56
Adjusted R²	0.33		0.27		0.19		0.08		0.27		0.31		0.42		0.56
F-Statistic	13.16***		9.84***		6.30***		3.16**		9.73***		11.95***		17.82***		146.40***

Level of significance: ***p < 0.001; **p < 0.01; *p < 0.05. Lower value is better in in-degree rank. All refers to considering all domains as a whole