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Fig. 6 | Journal of Big Data

Fig. 6

From: The sleep loss insult of Spring Daylight Savings in the US is observable in Twitter activity

Fig. 6

Peak activity time (local) for Super Bowl Sunday, 5 weeks prior to Spring Forward, averaged over the years 2011 to 2014. Activity exhibits a clear resemblance to the U.S. timezone map, with a peak near 9 p.m. Eastern Time just following the halftime performance. The data suggests a national collective synchronization in attention. Green Bay Packers d. Pittsburgh Steelers (2011), New York Giants d. New England Patriots (2012), Baltimore Ravens d. San Francisco 49ers (2013), and Seattle Seahawks d. Denver Broncos (2014). Performers included The Black Eyed Peas, Usher, and Slash (2011), Madonna, LMFAO, Cirque du Soleil, Nicki Minaj, M.I.A., and Cee Lo Green (2012), Beyoncé, Destiny’s Child (2013), and Bruno Mars, Red Hot Chili Peppers (2014). We note that the colormap here the same as the scale used for 3, with blue colors included to reflect the relatively early times of the peaks relative to the other weeks

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