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Table 1 Tweet example according to Five Doors Theory

From: A BERTweet-based design for monitoring behaviour change based on five doors theory on coral bleaching campaign

Stage Tweet example
Desirability Our buildings need 40% of all energy consumed in Switzerland!
Enabling Context I am considering walking or using public transport at least once a week
Can Do If you are not using it, turn it off!
Buzz I’m so proud when I remember to save energy and I know however small it’s helping
Invitation Take 15 min out to think about what you do now and what you could do in the future. Read up on the subject and decide what our legacy will be