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Table 1 Selected Stocks and Twitter Representatives used in our analysis

From: Comparing traditional news and social media with stock price movements; which comes first, the news or the price change?

Company

CEO

Microsoft

Satya Nadella

Alphabet (Google)

Sundar Pichai

Apple

Tim Cook

Disney

Bob Iger

Verizon

Hans Vestberg

Cisco

Chuck Robbins

Salesforce

Marc Benioff

Accenture

Julie Sweet

Medtronic

Geoff Martha/ Omar Ishrak

Twitter

Jack Dorsey

Starbucks

Kevin Johnson

Intuit

Sasan Goodrazi

ServiceNow

Bill McDermott

AMD

Lisa Su

Equinix

Charles Meyers

Activision

Bobby Kotick

T-Mobile

Mike Sievert/John Legere

Southern Company

Tom Fanning

Illumina

Francis deSouza

Fiserv

Jeff Yabuki

Autodesk

Andrew Anagnost

Humana

Bruce Broussard

Waste Management

Jim Fish

  1. The criteria for selecting these are that all Companies/CEOs are in the largest 200 companies in the S&P 500, have tweeted at least 100 times since January 2019 and are verified or have been mentioned by verified company account. The list excludes Amazon and Jeff Bezos for reasons explained in the text