Table 10 Big Data analytics capability definitions
Source | Definition |
|---|---|
[61] | “The ability of an organization to collect and analyze data to generate insights, by effectively developing its data, technology, and talent through organization-wide processes, roles, and structures” (p. 2) |
[57] | “The ability to acquire, store, process and analyze a large amount of data” (p. 13) |
[62] | “An organization's ability to mobilize and deploy data analytics-related resources combined with marketing resources and capabilities” (p. 3) |
[16] | “Big data capability is defined as firms need a combination of certain tangible, human and intangible resources to build BDA capability” (p. 1050) |