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[61]
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“The ability of an organization to collect and analyze data to generate insights, by effectively developing its data, technology, and talent through organization-wide processes, roles, and structures” (p. 2)
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[57]
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“The ability to acquire, store, process and analyze a large amount of data” (p. 13)
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[62]
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“An organization's ability to mobilize and deploy data analytics-related resources combined with marketing resources and capabilities” (p. 3)
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[16]
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“Big data capability is defined as firms need a combination of certain tangible, human and intangible resources to build BDA capability” (p. 1050)
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