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Table 3 Primary subject areas of consumer behavior research

From: Evaluating latent content within unstructured text: an analytical methodology based on a temporal network of associated topics

Subject Area

(Topic Community)

Short name

Average number of topics

(per year)

Total topic interactions

(20-year period)

Consumer Psychology

Psychology

5.6 (± 1.7)

12

Marketing

Marketing

10.5 (± 2.5)

20

Commercial Strategy

Strategy

3.9 (± 1.5)

6

Online & Digital

Digital

5.7 (± 0.6)

7

Systems & Technology

Technology

5.8 (± 0.8)

8

Sustainability & Preservation

Sustainability

14.8 (± 1.7)

22

Health & Wellness

Health

9.7 (± 0.7)

12

Economics & Finance

Economics

7.6 (± 1.0)

11