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Table 3 Primary subject areas of consumer behavior research

From: Evaluating latent content within unstructured text: an analytical methodology based on a temporal network of associated topics

Subject Area
(Topic Community)
Short name Average number of topics
(per year)
Total topic interactions
(20-year period)
Consumer Psychology Psychology 5.6 (± 1.7) 12
Marketing Marketing 10.5 (± 2.5) 20
Commercial Strategy Strategy 3.9 (± 1.5) 6
Online & Digital Digital 5.7 (± 0.6) 7
Systems & Technology Technology 5.8 (± 0.8) 8
Sustainability & Preservation Sustainability 14.8 (± 1.7) 22
Health & Wellness Health 9.7 (± 0.7) 12
Economics & Finance Economics 7.6 (± 1.0) 11