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Table 6 Cost–benefit analysis

From: The use of knowledge extraction in predicting customer churn in B2B

Performance parameter

Logistic regression E9

Logistic regression E10

Logistic regression M9

Logistic regression M10

AUC

0.045

0.081

0.066

–

AUK

0.527

0.552

0.816

–

Performance parameter

Neural Network E9

Neural Network E10

Neural Network M9

Neural Network M10

AUC

0.061

0.043

0.069

0.071

AUK

0.215

0.531

0.926

0.052