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Table 1 Profiles defined with K-means clustering in health insurance firm

From: The use of knowledge extraction in predicting customer churn in B2B

Clusters (K = 3)

Churn rate (%)

1

2.5

2

3.5

3

10

Clusters (K = 5)

 

1

2.7

2

3.2

3

3.7

4

7.1

5

13.1