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Journal of Big Data

Table 8 Consumer Behavior Deviation .

From: Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

S.No.

Consumer behavior deviation

Percentage deviation

1

CB(LinkedInstd → Facbookstd)

48.46

2

CB(LinkedInstd → Twitterstd)

37.06

3

CB(YouTubestd → LinkedInstd)

81.71

4

CB(Facebookstd → Twitterstd)

12.22

5

CB(YouTubestd → Facebookstd)

90.14

6

CB(Pinterststd → Instagramstd)

99.51

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