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Table 3 Social Selling

From: Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

S. No.

Parameters

Percentage (%)

1

Lead development

69

2

Account research

65

3

Call preparation

60

4

Stack holder research

59

5

Awareness building

50

6

Social brand building

41

7

Contents creation

25

8

Competitive analysis

17