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Table 10 Data Input Set

From: Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

#

Column

Non-null

Count

Dtype

0

Agency

3962

Non-null

Object

1

Platform

3962

Non-null

Object

2

URL

3880

Non-null

Object

3

Date Sampled

3962

Non-null

Datetime64[ns]

4

Facebook

1488

Non-null

Float64

5

Linked-In

134

Non-null

Float64

6

Twitter

1223

Non-null

Float64

7

YouTube

455

Non-null

Float64

8

Instagram

11

Non-null

Float64

9

Pinterest

15

Non-null

Float64

10

Date

3962

Non-null

Datetime64[ns]

11

Dayofweek

3962

Non-null

int64

12

Quarter

3962

Non-null

int64

13

Month

3962

Non-null

int64

14

Year

3962

Non-null

int64

15

Dayofyear

3962

Non-null

int64

16

Dayofmonth

3962

Non-null

int64

17

Weekofyear

3962

Non-null

int64