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Table 2 Example of customer’s services in Syriatel company

From: Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study

GSM

Economy

Education

Health

Horoscopes

Duration

Sport

\(\ldots\)

+963********9

0

1

0

0

1

0

\(\ldots\)

+963********5

0

0

1

1

0

0

\(\ldots\)

+963********8

1

0

0

0

0

0

\(\ldots\)

+963********3

0

0

0

0

0

0

\(\ldots\)

\(\ldots\)

\(\ldots\)

\(\ldots\)

\(\ldots\)

\(\ldots\)

\(\ldots\)

\(\ldots\)

\(\ldots\)