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Table 11 TFM score for the total call durations and the total amount of Internet data/sms with multi-level loyalty

From: Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study

 

Internet data/sms

Rank

++

+

−

−−

Total time of call

     

 −

Very-high

High

Mid

Mid

Mid

Mid

 

Mid

Low

Very low