Notation | Definition |
---|---|
\(K_{ijk|s}^{adj}\) | Share of unsuppressed adjusted FD spend \(= \frac{{t_{ijk}^{adj} }}{{\mathop \sum \nolimits_{k \in s} t_{ijk}^{adj} }}\) |
\(L_{s}\) | Share of 2012 EC sales associated with unsuppressed states \(= \frac{{\mathop \sum \nolimits_{k \in s} EC_{ijk} }}{{\mathop \sum \nolimits_{k \in U} EC_{ijk} }}\) |
\(y_{ijk}^{adj}\) | Dependent variable (an estimate of sales) \(= K_{ijk|s}^{adj} L_{s} \widehat{Y}^{MRTS}\) |