Table 2 Storylines for fashion apparel with the highest band scores for the rapidly and slowly deteriorating bands
From: DERIV: distributed brand perception tracking framework
Storylines for rapidly deteriorating band |
Fashion brand X \(\rightarrow\) men \(\rightarrow\) 5 \(\rightarrow\) the best weekend bags |
Fashion brand X \(\rightarrow\) #deals \(\rightarrow\) polo ralph lauren mens sneakers \(\rightarrow\) 5 |
Fashion brand X \(\rightarrow\) i actually \(\rightarrow\) underwear \(\rightarrow\) nike |
Storylines for slowly deteriorating band |
Fashion brand X \(\rightarrow\) ralph lauren men:ralphlauren check \(\rightarrow\) $45 |
Fashion brand X \(\rightarrow\) ralph lauren men size \(\rightarrow\) neck style #sweater blue color \(\rightarrow\) stripes |
Fashion brand X \(\rightarrow\) polo black \(\rightarrow\) ralphlauren \(\rightarrow\) stripes |