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Table 7 Breaking down telecom big data contribution to profit between top and bottom 2 % of telecom companies.

From: Reaping the benefits of big data in telecom

Gap Use cases
Top 25 %/bottom 25 % Sales and marketing (%) Customer care (%) Network (%) Supply chain (%) Competitive intelligence (%) Weighted average (%)
Gap of which 2.7 2.8 2.5 1.6 2.9 2.6
C1, C2 0.2 0.9 −0.1 −0.1 0.1 0.3
ARCH 0.7 0.6  0.5 0.3 0.2 0.5
BDIT, BDHT 0.8 0.7 1.0 0.6  0.8 0.8
CASE 0.4  0.3 0.4 0.6  1.0 0.5
ORG 0.5 0.35 0.66 0.2 0.7 0.5