Journal of Big Data

Table 7 Breaking down telecom big data contribution to profit between top and bottom 2 % of telecom companies.

From: Reaping the benefits of big data in telecom

Gap	Use cases
Top 25 %/bottom 25 %	Sales and marketing (%)	Customer care (%)	Network (%)	Supply chain (%)	Competitive intelligence (%)	Weighted average (%)
Gap of which	2.7	2.8	2.5	1.6	2.9	2.6
C1, C2	0.2	0.9	−0.1	−0.1	0.1	0.3
ARCH	0.7	0.6	0.5	0.3	0.2	0.5
BDIT, BDHT	0.8	0.7	1.0	0.6	0.8	0.8
CASE	0.4	0.3	0.4	0.6	1.0	0.5
ORG	0.5	0.35	0.66	0.2	0.7	0.5

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