Variables (t-stat) | Use cases | ||||
---|---|---|---|---|---|
Sales and marketing | Customer care | Network | Supply chain | Competitive intelligence | |
Constant | 8.1 % | −0.6 % | −0.8 % | 0.4 % | −3.7 % |
(2.23) | (−3.11) | (−1.03), NS | (0.98), NS | (−2.92) | |
C1 | 2.6 % | 1.2 % | 4.7 % | 1.9 % | −2.2 % |
(3.21) | (1.03), NS | (3.17) | (1.97) | (−2.35) | |
C2 | 1.4 % | 2.3 % | −2.0 % | 0.6 % | 0.3 % |
(4.56) | (2.02) | (−1.56), NS | (2.23) | (2.90) | |
DIG | 20.2Â % | 24.0Â % | 14.4Â % | 10.7Â % | 21.2Â % |
(3.78) | (4.02) | (2.18) | (2.84) | (1.97) | |
SPILLOVERÂ | 23.4Â % | 32.0Â % | 41.7Â % | 33.4Â % | 44.0Â % |
(4.55) | (2.79) | (3.71) | (1.99) | (2.49) | |
Pseudo R2 | 45.5Â % | 37.60Â % | 29.20Â % | 46Â % | 51Â % |