|
Variables (t-stat)
|
Use cases
|
|---|
|
Sales and marketing
|
Customer care
|
Network
|
Supply chain
|
Competitive intelligence
|
|---|
|
Constant
|
8.1 %
|
−0.6 %
|
−0.8 %
|
0.4 %
|
−3.7 %
|
|
(2.23)
|
(−3.11)
|
(−1.03), NS
|
(0.98), NS
|
(−2.92)
|
|
C1
|
2.6 %
|
1.2 %
|
4.7 %
|
1.9 %
|
−2.2 %
|
|
(3.21)
|
(1.03), NS
|
(3.17)
|
(1.97)
|
(−2.35)
|
|
C2
|
1.4 %
|
2.3 %
|
−2.0 %
|
0.6 %
|
0.3 %
|
|
(4.56)
|
(2.02)
|
(−1.56), NS
|
(2.23)
|
(2.90)
|
|
DIG
|
20.2 %
|
24.0 %
|
14.4 %
|
10.7 %
|
21.2 %
|
|
(3.78)
|
(4.02)
|
(2.18)
|
(2.84)
|
(1.97)
|
|
SPILLOVER
|
23.4 %
|
32.0 %
|
41.7 %
|
33.4 %
|
44.0 %
|
|
(4.55)
|
(2.79)
|
(3.71)
|
(1.99)
|
(2.49)
|
|
Pseudo R2
|
45.5 %
|
37.60 %
|
29.20 %
|
46 %
|
51 %
|
- Probit model estimation
-
NS non significant coefficient
