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Journal of Big Data

Table 4 Big data adoption (Equations ( 6 – 7 ))

From: Big data, Big bang?

Explanatory variables parameters

Coefficients

P-value

CUST

a1

0.424

0.046

b1

0.667

0.092

SUPPLY

a2

−0.142

0.127

b2

−0.617

0.521

COMP

a3

0.772

0.044

b3

0.802

0.036

  1. Notes:
  2. 1. Default big data domain is all domains outside sales/marketing, supply chain and competitive intelligence.
  3. 2. Adjusted R-square for equation (6) is 0.566; F = 0.023.
  4. 3. Adjusted R-square for equation (7) is 0.392; F = 0.047.
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