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Table 3 Performance equation (Equation ( 4a ))

From: Big data, Big bang?

Explanatory variable (Parameter)

Coefficient

P-value

PERF

(κ)

0.006

0.067

Log [KND]

(β0)

0.251

0.015

Log [KD]

(β1)

0.021

0.001

[Log[KD]]2

(½.β2)

0.015

0.097

Log [LND]

(δ0)

0.541

0.000

Log [LD]

(δ1)

0.012

0.045

[Log[LD]]2

(½. δ2)

0.027

0.018

[Log[KD]. [Log[LD]]

(γ)

0.105

0.031

[CBD]

(ω1)

0.025

0.040

Log [Π] −1

(ω2)

0.326

0.002

FIRM CONTROL:

  

More than 5 billion sales

−0.026

0.223

More than 1, less than 5 billion sales

0.013

0.072

Europe

−0.021

0.062

South America

−0.037

0.093

Asia, Pacific

−0.002

0.401

B2C goods

−0.027

0.037

B2C service

0.024

0.567

  1. Notes
  2. 1. Default size is sales of less than 1 billion, default continent is North America, and default industry is B2B.
  3. 2. Adjusted R-square is 0.762; F = 0000.