Big data, Big bang?

Journal of Big Data

Table 2 Big data adoption (Equation ( 5 ))

Explanatory variables	Coefficients	P-value
SPILLOVER	0.38	0.006
CONTROL
More than 5 billion sales	0.11	0.002
More than 1, less than 5 billion sales	0.07	0.054
Europe	−0.08	−0.004
South America	−0.11	−0.011
Asia, Pacific	−0.09	−0.012
B2C goods	0.06	0.120
B2C services	0.12	0.047

Notes:
1. Default size is sales of less than 1 billion, default continent is North America, and default industry is B2B.
2. Adjusted R-square is 0.472; F = 0.012.